Beachcombing

This video by Taylor swift is similar to what i plan to do for my artists music video. Throughout the video we see a typical love story which goes from her performing intimately with the camera to then being seen in a situation with a boy she likes. You can tell she is targeting her song to a young teenage audience as we see her in a school setting where she is being flirtatious with a boy, which helps young girls relate to it as personal identity. We see her innocence shine through by the clothes that she is wearing, her long green dress makes her look vulnerable to the audience and makes them want to sympathize with her. As she belongs to the pop genre this is conventional of what we normally see in this genres music videos. The narrative is very omnipotent as we can expect what is going to happen, in this case we see a heartbreak which is expected from the very beginning of the music video. This style of narrative and performance would be well suited to my genre of music and would show a clear meaning behind my artists lyrics. 

This video by Ed Sheeran, has a clear narrative structure. I like the use of Black and white throughout the song as i think it helps set the tone and mood for the audience. We see a young girl throughout it walking around the streets of London but from the start we dont really know much about her apart from that she is homeless. This restricted narrative is a good way to keep the audience engaged and get them thinking about the main female character in the music video as it helps create enigma. The fact that we don't find out about her being a drug user, and using prostitution as a way to get the drugs till the very end makes it more interesting to watch and helps us see that there is more behind her than just a homeless girl with no money. The costume used throughout is rough and scruffy which emphasizes the fact that she has little money, and the way we see her sleeping on the park bench shows that there is little hope for her. The video is quite graphic so wouldn't appeal to a young audience but it is quite educational as it shows how drug habits can effect you in a serious way. As we see her using drugs at the end it goes against what is conventional in a music video as we see more than we probably should and in some ways it could influence people to do the wrong things. I like the colour pallet used throughout and would probably use something similar to show the dark stage in a relationship when breaking up.

This video by Christina Aguilera has a clear aspect of performance where we see the artist sing to the camera as if she is singing to the audience directly. This song would be aimed at both genders as she has references to both male and female characters so it is relatable to them. I think this song is inspiring and the music video emphasizes that more as we see a range of different people who are insecure and bullied about their appearance or sexuality. This is aimed at a very wide audience of all ages and ethnicity's who don't think they are socially acceptable. The narrative shows how people start off as being self conscious and insecure but how they develop and should be proud of who they are and ignore peoples opinions. The costume worn by the artist subverts what we normally see(e.g. materialistic costumes to show their wealth) as we see her in a minimalistic costume of just a plain vest and trousers to show that its whats inside that counts. I like the way that each character shown has their own insecurity's and that they all face them in different ways which makes it different to just seeing one conventional narrative the whole way through.

This video by Iggy Azalea, shows her in India. We see alot of bright colours throughout this video which makes it eyecatching for the audience. I would say this is aimed at males and females, but mainly females due to the artist being female. We see alot of shots of the artist either singing or dancing for the camera in different locations. This would appeal to a wide range of ethnicitys but this song in paticular is based on the indian culture so would appeal to a majority of asians. The main artist is wearing more extravagant clothing comparing it to the people we see in the background e.g. the dancers. This shows her wealth and also trys to show her as a respectable religious believer. We see alot of traditional dancing, which is incorporated with dancing done now days. I like the way she has used different locations which are all relevant to the same subject so there is still a link with the whole music video, which I may use with my music video.

In this music video by Demi Lovato, we see both a performance and narrative. Demi Lovato aims this music video at young teenage girls and once again the song is about love and being in a relationship. The artist is wearing normal clothing to make it as relatable for the audience as possible through personal identity. We see several flashbacks that are from when the male and female were together, but this then goes back to present time when there not together. I think flashbacks are a good way of emphasizing good times in the relationship to contrast between their happiness to being upset about not being together.  I would use this in my music video as i think it fits in with the pop genre well, and it would work well when showing the narrative side of the music video.