Sunday, 29 September 2013

My Pitch and Focus Group


Here is my Music video pitch that was based around my chosen artist Amanda Kaletsky. I had to talk about my ideas, visual techniques,cast and the locations i would use in my music video. I also had to establish my targeted audience for my artist and show my audience the song and what the lyrics are like.





I got both positive feedback and some ideas that could help develop and improve my initial idea that i had come up with.

The strengths i received from my idea that i spoke about in my pitch was how my ideas fitted well with the genre and the subject of the song. As the song was about love and heartbreak i said i would use flashbacks, close ups that would show the emotion and a dark colour pallet. My focus group felt that this would work well and my chosen locations at Hainault forest would fit in with the genre and would help set the right atmosphere and mood for the audience. They also felt that i casted all of the actors well as i knew stuff about the people i had chosen and i could rely on them to be there when i needed them. My focus group said that they felt the song had a good tempo and using close ups would help show the emotions of the artists and help portray the message to the audience. 

I felt that my idea could be quite conventional of that genre and that it would be similar to what we normally see which could bore the audience. I wanted to add some originality to my idea so i asked my focus group for any ideas that could help alter my idea and make it more interesting. The first idea that i was given was to alter the roles that we normally see by making the man being seen as the one who is heartbroken in the end and the woman comes out more positive from the break up, this would subvert what we normally see in a love song and would make it slightly different to the typical conventions.

Another idea i received back from my focus group was that i could make it different by showing the girl being happy at the end, with a new boyfriend and she is looking back at how bad he made her feel. This will give the music video have a positive ending compared to having something quite dark and negative which we normally see in a pop love song. 

The final idea i received was to maybe add in the idea of dance. By doing this i would use movement to portray the message that i will be trying to show to the audience. As both of my actors that i cast for the music video, are performers by adding in this element it could make it more emotional and would make the audience sympathize with the actors in the music video. This would make my music video very different, but i do think that the focus should be on her voice as that is what she is about as an artist and the dancing in the video could take away that focus. 

I felt that i received good feedback from my focus group as they have inspired me to consider other ideas that i may not have thought about using at the beginning. I feel as though they have helped me think more creatively and i will use some of these ideas to develop my initial ideas that i had first come up with

This was the inspiration that my focus group said it could be like:

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