DigiPak Flatplan

For our digipak we wanted to create something that would have synergy with the music video and magazine advertisement. We had to come up with something that would help brand our artist through the images used, the track list, the album name and the typography. My partner Tara come up with the digipak after we had discussed our overall idea for each media text that we would go on and create. 

This is what we want our digipak to look like, we wanted to keep colours consistent and keep the image of a rose consistent through all three products. We conformed to the conventional digipak as we had 6 sides. We looked at digipaks online and the majority had 6 sides. We used red, black and white because we felt the colours are modern and our target audience can use these colours to identify with as these three colours are currently in. We wanted to show the genre of our artist on the digipak hence the studio and guitar. We also wanted to use a range of shots so the digipak didn't look boring, we want all the sides to be different. We also decided to have the title and the name of the artist on the front because its a convention of digipak, we used the passengers album cover as inspiration as the band is in the same music genre. A big thing for us was that we wanted a simple digipak because the majority of indie artist don't tend to have overdone, amazing digipaks. So we didn't have to much on our back cover other than the track list, bar code and the record label. I picked a white background because it connotes purity, innocence and wholeness. White also connotes how simple the artist is we will also keep him simple in all other products. The name of the digipak appeared on the front cover once and the CD twice. It appeared on the cover once because we had it in a big bold font, meaning the title took up a big space on the cover. We placed it twice on the CD so people know the name when they have the CD by itself.